A message from David Mattocks: 

"Of all the many thousands of IT and technology businesses started every year, only a mere 4% survive to celebrate their 10th birthday.

 

"So what are the successful businesses doing differently than all the rest? Why do just 4% of IT businesses become successful, whilst the remaining 96% struggle and fail?

 

"What is it that makes all the difference?

 

"You'll find most of what makes the difference in my tips booklet:

 

107 Proven Ways To Accelerate Your Business Growth And Leave Your Competitors In The Dust!

 

"Does this booklet have all the answers? Of course not. How could it?

 

"However, what it does offer you are some great IT marketing and business building strategies you can apply to your business immediately ... business building strategies that have lasted the test of time and been tried, tested and proven to grow any IT or technology business when applied systematically.

 

"For your FREE copy complete the form below:

If You're NOT Looking for Miracles, but Simply a Few Tried, Tested and Proven Methods to Grow Your IT Business ...

 

Here's an Offer of Help

 

 

If you are the owner or director of a technology business or professional IT practice in the UK and you believe your business is readily capable of substantial growth within the next 12 months or so, then this offer is for you.

If you can demonstrate that you're serious about turning your business into the success it truly deserves to be, then I'd like to offer you a free, one-to-one business growth consultation with me on the telephone ... with one proviso ... you must meet my ‘qualifying’ criteria.

 

Let me explain.

 

I work privately - at any one time – with a handful of IT and technology businesses throughout the UK. Businesses whose owners and directors are deadly serious about fixing their ‘broken’ marketing, getting their business development strategies right, increasing sales and profits, and growing their enterprises by multiples of up to 2 to 2½ times within 9 to 12 months. 

To take full advantage of my involvement in the growth of your IT business, I’ve made it a rule that you must satisfy the following 'suitability' requirements in order to become one of the few businesses I work with privately. IT marketing

 

If you qualify, here’s how I will engineer predictable and sustainable sales growth for your business:

 

First, it’s important for you to know, I only take on small to medium size IT and technology businesses that ...

 

·      Have good to excellent products or services or professional expertise already in place;

·      Who are hungry to overwhelm the competition and dominate their market;

·      Who have the logistical capacity to grow substantially, or won’t have difficulty expanding their logistical capacities as they grow;

 

AND…

 Technology Marketing

·      Are not growing as fast as they’d like;

·      Are not winning market share;

·      Are not building cash reserves at the rate they know they can.

IT Marketing 

Is this you?

 

It doesn't matter if you’re a tiny company or a larger enterprise. What’s vitally important is your intention, your ambition and your out-and-out commitment to turn your business around ... to make your company larger, more profitable and more dominant in your marketplace than it’s ever been before.

 

Do you fit this category?

 

If you don’t, please click away from this page now. It would be wrong for me to try and keep you here any longer. I wish you well.

However, if you do fit this category, I’m willing to offer you £200’s worth of my time on a no obligation, 100% risk-free basis, by conducting a 1-hour, in-depth, personalised, business growth consultation on the telephone with you - free of charge.

 

Why free?

 

Because there’s a catch. There’s always a catch isn’t there?

 

But only a small one ...

 

I ask that before you consider scheduling a telephone consultation with me, first make sure your company satisfies five (at the very least) of the nine suitability requirements I have determined are necessary to make sense for us to talk together.

These will also identify your company’s ‘readiness’ to generate substantially more revenue and profits.

All nine are designed to provide the maximum profiteering environment necessary to turn your company’s hidden assets into ongoing, ‘windfall’ profits, by applying several tried, tested and field-proven IT marketing strategies, principles, methods and systems that will accelerate your business to the very top of its field and ...

 

·      Position you firmly as the undisputed leader in your particular IT category;

·      Engineer at least 2 times more sales and profit revenues;

·         Build asset value and cash-flow to either transform your existing (and well poised) business into an outstanding cash-flow machine you wish to keep and profit from for years, or (if you prefer) to sell out and retire with up to £1 million to £5 million within two to three years.

 

Here are the 9 points.  Please read through them carefully:

 

1.  A burning ambition to grow your business and dominate your market:

The owners and directors of some IT businesses I meet are content with staying where they are, or growing slowly, steadily and incrementally. There’s nothing wrong with this, as long as there is some form of growth.

But if there is no growth, or if growth is too slow, the business will wither and eventually die in the face of more ambitious competitors.

Make no mistake. Today’s technology market is fierce and fast-moving. If any IT business these days fails to continually drive forward by innovating its products or services, and improving the way it markets and delivers them, some other company sooner or later (usually sooner), will steal their thunder, rob them of their lead and grab a significant slice of the market.

This is a dreadful waste. But I see it all the time. It happens to so many businesses in the highly competitive IT SME sector, because they simply perform sluggishly and are oblivious to the hazards it leaves them exposed to.

 

What I look for is the antithesis of sluggish.

 

So if you ...

 

·      Have a grand vision … a master goal;

·      Won’t rest until you’ve climbed to the very top of your particular market sector through highly ethical, yet powerful IT marketing strategies, to gain competitive advantage and volume market share;

·      Want to be known as THE company in your field … THE company at the tip of your customers’ tongues … yet you’re stuck at a sales-volume plateau you can’t seem to rise above;

 

OR…

 

·      Your market sector has become wary and slowed;

·      A competitor is hounding you out of the ring;

·      You’re in the process of expanding and want to make absolutely sure you succeed at the highest level ...

 

 … then I’m interested in your potential.

 

2.  You have a substantial number of clients, active or inactive, that you do not consistently ‘work’:

Your database of clients is the most valuable asset you own in your business. Consider this ...

If your business were to be pillaged today, and the raiders walked off with everything you possess:

 

·      Your premises

·      Your furniture

·      Your staff

·      Your stock

·      Your equipment

·      Your cash

·      Your paperwork

 

… but left you with just your contact database, you could start trading again first thing tomorrow morning and rapidly build a prosperous enterprise. But if they took away your database, you’ve got nothing. You’d be forced to start acquiring new clients all over again before you could make even one single pound.

But very few companies recognise the powerful cash flow machine and profit opportunities their client list represents. They fail to reap even a twentieth of the profits they could from their existing clients.

If you’re not extending helpful, impartial information and advice, plus communicating beneficial buying opportunities to your client list at least monthly, preferably fortnightly (even once a week in some cases) you’re leaving on the table up to twenty to twenty-five times the sales and profits you could be generating.

If you have a client list that you’re communicating with less than monthly, or not communicating with at all, or are not generating a considerable ‘back-end’ stream of sales from - then you have a huge growth opportunity slumbering at your feet. 

 

3.  You spend a ton of money every month on ads, or direct mail that is (or could be) measurable, comparable and quantifiable … but not producing the high results you think they should:

 

Every ad or direct mail piece you put out is dynamic. It can produce poor results, okay results, or incredible results. Most efforts I see perform at the ‘poor’ or ‘okay’ level.

Frankly, unless you’re working with one of only a small handful of the very top, most skilled and experienced copywriters in the world, it’s unlikely your own efforts at writing ads or direct mail pieces are able to produce the big results it’s possible to get for your particular technology product or service.

One change of headline, that more provocatively captures the real benefit of what you sell, can increase inquiries and sales by up to 2100 percent!

You should also be aware that the sales appeal (your sales message), the offer, the price, the guarantee, the call to action, the bonuses offered, all create increases in response of up to hundreds of percent.

There is massive extra sales, profit and wealth potential lying in your business right now as you read this. But you must have the specialist expertise to tap into it.

 

4.     You generate a stream of prospects or leads you don’t adequately convert:

 

Simple changes in what you say … what you send … how and how often you follow-up … what mix of media you employ … all have a direct link to how many prospects or leads you convert.

Nine out of ten IT businesses devote the majority of their time, cash resources, and efforts on generating new prospects or leads. They virtually (by degrees) ignore prospective buyers if they don’t buy after one, two or perhaps three attempts to convert them.

 

This is a costly mistake!

 

Put pen to paper and calculate what improvement you’d make to your bottom line if you were able to convert 2 to 8 times more prospects into buyers. Achieving a 2 to 8-fold improvement is a systematic process, not a miracle. It’s absolutely ‘do-able’.

If you’re converting only 10 to 20 percent or so now, realise that you can convert up to an average of 80 percent if you become skilled at it. There’s money on the table if you can turn eight out of ten prospects into paying customers. It’s up to you whether you leave it there for one of your competitors to steal, or take what’s rightfully and freely yours.

 

5.     You have one or more salespeople (or ‘client-facing’ people) in the field or on the phone:

 

Salespeople are like advertising or direct mail. Their intention is always to perform like killer whales but their results - in many cases - fall far short of killer whale status. Yet the potential is there to increase leads, increase serious interest in prospects, and increase sales.

It takes specific sales strategy. It takes rigorous follow-up and constant training. It takes extensive product or service knowledge plus market knowledge. It takes drive and motivation.

All these elements make the difference between poor or average sales performers and unleashed ‘killer whales’, who are able to produce in six weeks, what other salespeople would take a year to bring in.

 

6.     You provide a highly re-consumable service or product range:

 

Think about almost any re-consumable product or service, you or a person you know well buys or uses. Now consider whether you or the other person buys all their supply from one supplier.

In most cases, the answer is no. They end up buying from two or more suppliers because it’s more convenient to.

Customers tend to fill their cars with petrol at one of many garages in the vicinity of their home or work because it’s convenient, or they’re low on fuel.

Customers tend to buy their ink cartridges or toners from one of many retailers because they are drawn in by convenience (they happen to be passing by) or by being lured by an attractive window display or attention-grabbing advertised offer.

We rarely buy all our groceries at the same supermarket. We rarely buy all our office stationery from one supplier. We rarely give all our pension, insurance, investment, mortgage business to one broker. I could go on but you get the idea.

Yet you would tend to give far more of your pounds to individual suppliers if they provided you with strong enough and believable enough ‘reasons-why’ you would be better off doing so.

Hardly any IT business owner or director I know, fully appreciates how to acquire the highest ongoing sales from every one of their clients.

The irony is they ignore tremendous and almost instant additional, higher profit sales. 'Higher profit' because selling additional items or services to existing clients is five to nine times less costly than acquiring new clients to sell to and to generate the same volume of sales.

 

7.  You would rather get out of business completely, than be dishonest:

 

Nothing less will ever enable you to build and sustain an extraordinarily successful business, because true success and lasting wealth depends on developing long-term relationships with customers or clients. Let me be very clear on this - I will never entertain working with anyone with anything less than a 100% ethical approach.

 

8.  You have clients who would benefit from buying all sorts of kindred products or services, but you’ve never attempted to sell such products or services to them:

 

I have helped clients to create some of the largest increases in revenues and profits by forming strategic alliances with non-competing companies.

But it’s interesting. This is the one high­-profit opportunity the vast majority of business owners and directors in the UK SME IT and technology sectors never adopt. Yet any business can profit immensely by forming strong alliances.

There isn't one technology business or IT profession in the country that can’t skyrocket their profits by forming alliances with non-competing companies that sell kindred products, or complementary services. The key is in identifying - then negotiating with - companies that have similar, stringent ethics and quality products or services.

 

9.  Your business is more ‘reactive’ than ‘proactive’ in the marketing it does:

 

You don’t have marketing messages out every day that generate measurable profits. You don’t actively and systematically try to ‘resell’ to clients. You don’t have a tested fulfilment letter that dramatically reduces refund requests, or dramatically reduces complaints, or dramatically reduces support-line usage.

Your organisation is more driven by what you have to do to satisfy clients and generate revenues rather than what you want to do to relentlessly drive and increase all responses and results each and every week. It makes a marked difference in profit performance.

 

If your company satisfies at least five (preferably seven or more) of these 9 basic qualifying points, then perhaps we should talk …

 

In the first instance I suggest you email my assistant, Beverley Brown at beverley@marketingIT.co.uk with a brief outline of your technology business or professional IT practice and why you think you and I might be suited to working together.

If it looks like you're a match for my qualifying criteria, Beverley will arrange for us both to talk by telephone for your free (£200's worth), no obligation, business growth consultation.

If you’ve tried to grow your business by any significant degree and you're finding it difficult for any reason at all, I invite you to seriously consider talking with me. I believe you’ll find it to be a wonderful opportunity to turbo-charge your sales and profit performance, increase market dominance and secure the future of your business. It will also satisfy my desire to work with the very few, most eager and most ready-to-grow IT and technology businesses in the UK.

For now, I wish you continued success and hope to have the chance of talking with you, one-to-one, very soon.

My very best wishes to you,